007 Cultural Differences Affect Usability

Cultures differ around the world - does that mean user interfaces should differ too? We talk about how companies have failed to reach international audiences & some funny cultural blunders!

Other things we talk about: - Right-to-left language translation - Ebay’s inconsistent user interface - Bad product name translation fails - Using chip & pin and contactless payments in America - Andy reviews the Bang & Olufsen Beoplay H9i, & the Sony WH-1000XM3 - Physical shops are failing at the single advantage they have over online shops

Articles we mentioned: International Usability Testing - https://www.nngroup.com/articles/international-usability-testing/

Products we talked about: - Bang & Olufsen Beoplay H9i Noise cancelling headphones https://amzn.to/2QX6EJN - Sony WH-1000XM3 Wireless Noise Cancelling Headphones https://amzn.to/2Qx21H0 - Bose QuietComfort 35 (Series II) Wireless Headphones https://amzn.to/2PE1IVL

Here’s the link to the episode: https://podcast.theunusable.com/podcasts/007-cultural-differences.mp3

Music is by Gold5472


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